From Minimum Viable Product to Maximum Viable Product: A Paradigm Shift


Startups all want the same thing: to get to market as fast as possible. However, while getting there quickly, or even first, can be advantageous, it should not be at the expense of quality. In this article, we’ll examine the importance of being first (Minimum Viable Product) and the benefits of being better (Maximum Viable Product).

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Whereas a Minimum Viable Product promotes doing only what is necessary to be viable, a Maximum Viable Product promotes doing only what you can do exceptionally well. Let’s start by defining the terms in a more in-depth manner and see what exactly the differences are.

What is a Minimum Viable Product?

A Minimum Viable Product is the least substantial version of a product. It is not a prototype, as it is functional and ready to go. It is not a completed product, as it is still being tweaked based on user input. A minimum viable product includes the bare minimum features to draw and retain customers and is constantly updating. Even though an MVP is minimized, it must still deliver value. A minimum viable product is often ready for the market, offers basic features, and attracts and retains consumers. A common mistake is for a company to underdevelop an MVP to the point that it provides little value or differentiation.

However, there are times that companies will use an MVP as a proof of execution of a new, unseen or difficult feature.

Some advantages of developing a Minimum Viable Product are:

  • Helps assess customer reaction early on: An MVP can help you get feedback from customers earlier on in the product development process, which can save time and money in the long run;
  • Requires fewer resources to develop: Developing an MVP requires fewer resources than developing a full-fledged product, which can be beneficial for startups or small businesses with limited budgets;
  • Can be developed quickly: An MVP can be produced relatively rapidly compared to a full-fledged product, which means you can get your product to market faster;
  • Helps validate business ideas: A MVP can help you validate your business idea before investing too much time and money into developing a product that may not succeed in the marketplace;
  • Can serve as a starting point for future development: Even if your MVP is not successful, it can serve as a starting point for future development efforts.

The Problems of Following a Minimum Viable Product Approach

You may be seen as lazy and disrespectful to potential investors if you rush to market too soon before validating your business ideas and solutions. People also may see an MVP as a way to avoid facing complex issues head-on and avoid working through them to identify the appropriate solution from the get-go.

Investors in the crypto world are starting to mature and are increasingly unwilling to support companies that do not present their ideas comprehensively. However, with a rudimentary product that is insufficiently developed and fails to meet user expectations, you are asking them to have a great deal of unwavering faith in your company and your dedication to addressing their difficulties on their behalf.

Introducing the Maximum Viable Product

A product that delivers those features customers value most and delivers them exceptionally well is referred to as the Maximum Viable Product.

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maxvp scaled

Beyond delivering the core functionality and features that users need, a Maximum Viable Product should provide excellent user experiences. But there is a point in the product life cycle past the Minimum Viable Product, and the Maximum Viable Product where adding new features will actively detract from user retention.

So you have to consider that overdeveloping a product could also be detrimental to your Maximum Viable Product; it is not just the law of diminishing returns that takes the stage. The problem with piling on bells, whistles, and enhancements is that they can interfere with your product’s finely tuned engine, causing it to stall.

More than 70% of business ventures expire because the market does not need their product, so a Maximum Value Product focuses on establishing whether a problem exists, then solving it.

Before Developing a Maximum Viable Product

When pursuing a Maximum Viable Product development, you should strive to envision the world where it is successfully released.

To aid you in your development endeavors, you should ask yourself the following questions:

  • What is the problem you are trying to solve?
  • What must be true for the product to be successful, regardless of whether you have control over it or not?
  • What value does the product provide? Who is purchasing it, and why?
  • What are the possible competitive alternatives?
  • What would be required to build and deliver the product?

A Side-by-Side Comparison

  • Places focus on validating the solutions to your problems
  • Focuses on validating the issues you are trying to solve
  • Uses the market to solve the problem
  • Solves the problem for your market
  • Creates an environment where you can fail safely
  • Creates an environment where you can face complex problems head on
  • It is doing only what is necessary to be viable
  • It is doing only that which you can execute extremely well
  • It often sidelines the small things, the niceties, the polish
  • It specifically focuses on the small things, the niceties, the details, the polish


The growth of technology and the evolution of the internet has opened up many opportunities for businesses to reach their target audiences and expand their reach at an incredible pace. This, in turn, has led to numerous companies testing out their ideas before launching a final product. The idea behind this process is called Minimum Viable Product, which is essentially a smaller version of the final product with just enough features to gauge customer reaction without wasting too much time or money.

But investors in the crypto world are maturing. They increasingly become weary of trusting or waiting for your startup idea to come to life from a minimally developed concept. So starting with a Maximum Viable Product seems the way to give your business venture a fighting chance in this ultra-competitive market.

In short, the details, the design, the user experience, the optimizations, the performance, and, above all, the problems you want to solve are what makes a product desirable, creates loyalty, and shows that you respect your customers. These things are also often neglected in the early versions of Minimum Viable Products.

Eddie Munteanu

Eddie Munteanu

COO - Head of Marketing

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